Beyond Wonderland
Insomniac took the Wonderland saga deeper with the inception of Beyond Wonderland in 2010, continuing the adventures of Alice and her psychedelic storybook. I have worked on all three Beyond Wonderland festivals, located in Southern California, Chicago and The Gorge.
THRONE WRAP // KEY ART BANNERS & SCRIM //
PRINT & DIGITAL SHOW SIGNAGE
THRONE WRAP
Special projects require special attention! The Beyond Wonderland Throne is a yearly photo opportunity that is updated with new key artwork, adding a bit of whimsy to photo and videos posted online. The task here is to create enough bleed for a successful wrap, capturing major elements that represent the festival theme.
KEY ART BANNERS & SCRIM
Converting RGB raster images to optimized, larger print CMYK materials is no small feat - but it is one I tackle with excitement each time. For Beyond Wonderland, new key artwork is published each year, which calls for immediate updates on-site.
I converted Beyond Wonderland's digital lineup graphics to scrim and flags that appear on any empty space possible, immersing attendees deeper into the rabbit hole.
PRINT & DIGITAL SIGNAGE
Beyond Wonderland's signage packages cover multiple areas: Mad Hatter's Castle, Caterpillar Garden, Queens Domain and Cheshire Woods to name a few. Each have it's designated colors, font faces and vibe that I use to design various styles of printed placements throughout the festival. Each food, bar, restroom and locker area showcases my type-setting magic!
Camp EDC welcomes attendees into the Mesa and Oasis campground with an impressive entry arch. This is broken down into panels and wrapped about pieces created by the engineering team. The arch also serves as a wayfinding landmark and is a great place to snap photos.
