Camp EDC
Camp EDC is the official camping experience for Electric Daisy Carnival (EDC) Las Vegas. It offers a unique way for festival-goers to immerse themselves in the EDC experience by providing a place to sleep, eat, and connect with fellow attendees.
ENTRANCE ARCHWAY // BACARDÍ OASIS BRAND IDENTITY //
MERCH & ICE SALES GABLES // SUBWAYFINDING
ENTRANCE ARCHWAY
Camp EDC welcomes attendees into the Mesa and Oasis campground with an impressive entry arch. This is broken down into panels and wrapped about pieces created by the engineering team. The arch also serves as a wayfinding landmark and is a great place to snap photos.
BACARDÍ OASIS BRAND IDENTITY
Meet CASA BACARDÍ – the party within the party – where you can find specialty cocktails, DJ sets every day, photo moments, special golden hour surprises, and more.
The Visual Communications department was tasked with creating a new concept to compliment Bacardi's branding inside the Oasis area of Camp EDC. This logo was created by myself and was used throughout the campgrounds.
MERCH & ICE SALES GABLES
Another round of large tent gables here, this time for Camp EDC's merchandise and Ice Sales tent. Social media assets were provided to our team to adjust, scale and prepare for large print format. Connecting what's see online to what's seen on-site is an important part of my creative process.
SUBWAYFINDING
Camp EDC has a distinct look outside of the campgrounds that's inspired by public transportation signage of subways and metro rails that might be familiar to attendees. The exterior department requested visuals that could be utilized year after year for their tram and camper check-in locations, highlighting directional information to move foot traffic to where it needs to go.