EDC
LAS VEGAS/ORLANDO
Electric Daisy Carnival (EDC) is a globally renowned dance music festival and the largest brand in Insomniac's scope of events and productions. My department covers all signage, scrim, stage banners and merchandise gables for both the Las Vegas and Orlando dates.
MERCH & LOCKERS GABLES // WAYFINDING // FOOD & BEVERAGE MENUS & VINYL WALLS // STAGE BANNERS // GRANSTAND BANNERS & BILLBOARDS
MERCH BANNER
Merch Gables
EDC is filled with massive stages, carnival rides and art installations - but where I shine is in the larger than life merchandise and lockers gable stickers that tie in our digital footprint and theme surrounding our 'headliners' (attendees).
I specialize in turning social media assets or smaller vector files into scalable, print-ready vinyl that has a strong presence in the festival.
WAYFINDING
Insomniac's largest festival has 30, or more, branded areas each year - Kinetic Field, Neon Garden, Circuit Grounds, Bamboo DNA, Stereo Bloom...the list goes on! I work months before doors open to map out what signage we'd need to move crowds of 60,000 people daily to where they want to go. Hundreds of signage requests for restrooms, gates, directions, parking, security and entry/exits are filled by myself and the juniors assigned.
FOOD & BEVERAGE MENUS & VINYL WALLS
I manage an immense library of EDC assets, with half of our requests being food & beverage related menus and vinyl tent/pony walls. Each piece must adhere to strict, high standards we maintain year to year while also working in updated visuals every new branding cycle. I've created a template system for areas that remain the same and go through a formal approval process after converting assets into our standard F&B suite: Overheads, single and double cell vendor menus, round 'Lollipop' signs, back tent walls and hanging pony walls must be cohesive in order to be successful. With over 50 food vendors and bars, this is our biggest task!
STAGE BANNERS
Stage banners are essential for enhancing logo visibility during festival photos and video. They attract attention and identifies which stage is being highlighted in social media posts. Investing time and thought in quality banners elevates Insomniac's brand presence and leaves a lasting impression.
GRANDSTAND BANNERS AND BILLBOARDS
My work is also present when headliners aren't facing stages, merchandise or food options - We work on grand stand banners that advertise future events, billboards that amplifies our inclusive messaging and reminders of the next rave!
